Effectv

Don't miss Dawn Lee Williamson, SVP and Head of Sales Development for Effectv, at the Asian Pacific American Institute for Congressional Studies (APAICS) Legislative Leadership Summit! Register today to learn more about the untapped buying power of the Asian American Community: https://comca.st/3WujroC.

The #automotive industry is experiencing a full-blown transformation, resulting in major disruption to the standard ways of business. Here are four things auto advertisers can do today to thrive in the current market: https://comca.st/3UQ4lIP

See you in Baltimore May 14-17 with ASOTU | More Than Cars! #asotucon #automotiveadvertising

Is voting for a candidate the same as purchasing something? When it comes to thinking about advertising strategy, Chris Vail, VP, Political Advertising Sales at Effectv, says the behaviors are really not that different. Last month he joined the Coalition for Innovative Media Measurement (CIMM) Summit to talk about local measurement, streaming, and political advertising. For more from Chris on political advertising, and how addressable can be used to reach voters, check it his latest article here: https://comca.st/3Upssws

Anthony Jingoli joins the stage at ASOTU CON 2024 on May 16 to discuss the evolution of addressable advertising and what it means for the automotive sector. He'll provide tips for transforming your auto advertising strategy with the tools and insights needed to win in a competitive market. Learn more: https://comca.st/3UpWD6J #cardealers #automotiveindustry #ASOTUCon ASOTU | More Than Cars

Year-round, teams across Comcast NBCUniversal are dedicated to showcasing the far-reaching impact on culture and society made by Asian American, Native Hawaiian, and Pacific Islander (AANHPI) communities. The month of May marks a special moment for us to further amplify AANHPI stories to celebrate the rich diversity of the Asian diaspora and spotlight its groundbreaking contributions to media, entrepreneurship, digital equity, education, and more. See the full story: https://comca.st/4do3NBe #AANHPIMonth

The LGBTQ+ community is poised to become one of the most politically influential groups in the coming years. Here are four key points from our recently launched LGBTQ+ Voters Report for #politicaladvertisers: 1️⃣ 7.2% of Americans currently identify as lesbian, gay, bisexual, transgender, or something other than cisgender/heterosexual. 2️⃣ By 2030, 14.3% of the entire voting-eligible population will likely identify as LGBTQ+. 3️⃣ 47% of LGBTQ+ voters are under the age of 35. 4️⃣ In 2022, 82% of LGBTQ+ adults reported voting, compared to 52% of all adults. Learn more by downloading Effectv’s LGBTQ+ Voters Report: https://comca.st/3w6Nisy

“This was an initiative where everyone stepped up to complete tasks outside of their day-to-day responsibilities. That’s the culture we have here — if something needs to be done, we’ll figure it out and find success together.” - Jared Solow, Senior Product Manager, Commercialization, Effectv Learn more about the innovation our product and tech teams at Effectv are working on: https://comca.st/3W8IEVg

As part of Comcast, our team members are our greatest assets – which is why we’re committed to seeing them thrive. We’re honored to be named on the #LinkedInTopCompanies list for the seventh time as one of the best workplaces in the U.S. for career growth and development. Learn more: https://comca.st/3TWAFIi

Four reasons why women's sports are a slam dunk for marketers: 1️⃣ Growth in women’s sports fandom outpaces men’s 2️⃣ It’s time for marketers to rethink sports fans 3️⃣ Sports moving into streaming brings more opportunities for marketers 4️⃣ Advertising in women’s sports helps build brand sentiment See the entire playbook from Dawn Lee Williamson: https://comca.st/3QkDpyn